ABOUT US


The 12.01 Project produces high-quality investigative documentaries and provides the tools necessary for viewers to take action on social issues. The 12.01 Project offers two primary products:

  • Professional documentary making services across the entire filmmaking process including research, story-design, filming, editing and final production.

  • An online hosting platform to screen and sell documentaries and build a proactive community around their cause. The platform moves awareness to action and creates a space to share knowledge, build networks, and create solutions.

  • VIEWER'S JOURNEY TO ACTION


    Awareness
    The viewer's journey

    The viewer becomes aware of the problem and begins to desire a change or a solution.

    The 12.01 Project creates change

    Through film that is creative, objective, informative and entertaining The 12.01 Project unsettles apathy and inspires a need to take action.

    Tools for change
    The viewer’s journey

    Viewer asks “what can I do?” and seeks tools, steps, examples and/or guidelines of how they can make a difference.

    The 12.01 Project creates change

    The 12.01 Project platform offers a detailed outline of the steps that the viewer can take in order to make a positive impact or help create a solution for the issue at hand.

    Validation & deeper understanding
    The viewer’s journey

    The viewer wants to know that they can trust the information being communicated, the cause, and the organisation behind it. Above all, they want to learn more.

    The 12.01 Project facilitates change

    The 12.01 Project platform is an information resource. It provides all background research involved in the documentary including full-length versions of any interviews used. This resource expands continuously to keep viewers informed of progress, even after the documentary has been released.

    Collaboration & action
    The viewer’s journey

    The viewer seeks to collaborate with and learn from others by joining existing movements or starting their own. They decide to take action and that can only be done in a group.

    The 12.01 Project facilitates change

    The 12.01 Project platform creates a space for discussion between viewers, filmmakers, and experts. An active forum allows people to connect, share ideas, create teams and develop solutions

    BREAKDOWN OF RESOURCES


    12.01

    LINKS

    Links to further information on the topics and issues investigated in the documentary

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    BIOGRAPHIES

    Biographies of the interviewees and consultants of the films, with links to their work

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    INTERVIEWS

    All the interviews from the documentary supplied in full

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    PARTICIPANT PAGES

    Film participants pages where they can provide updates on news, events and achievements of the campaign

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    RESEARCH

    All the research the filmmakers used and reports produced by collaborators and other organisations in the making of the film

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    FILM-MAKING RESOURCES

    Film education resources, including production diaries, ‘making-of’s’ and tutorials

    SUSTAINABLITY


    Film is a community. It is a responsive, responsible and adaptable group of skilled individuals working toward a common goal.

    By growing its audience The 12.01 Project also grows a community of people who wish to use film as a way to explore and investigate the issues significant to them. The 12.01 Project is able to support production through practical film education, which increases impact and creates new content.


    WHO WE ARE


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    Pierre Heistein is an economic writer, analyst, policy advisor and teacher. He was a lecturer and convener of economics at The University of Cape Town while completing his Masters in Environmental Economics. Currently, he is a well‐recognised commentator on social economics in South Africa, writing a weekly column for The Business Report and regularly appearing on national radio and television. He writes for Oxford Analytica based in the UK and 10EQS Consulting Services based in New York.

    http://www.pierreheisteinportfolio.com/

    PIERRE HEISTEIN

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    Ben Cook is a documentary and fiction film‐maker based in the UK. His documentary work has covered mental illness, social housing, women refugees and aids awareness, as well as biographical documentaries on artists and charity workers. In a fiction film capacity he co‐ founded Anti/Type Films in 2009. Since then he has written and directed eight short films, a feature film and produced a number of others.

    http://antitypefilms.co.uk/

    BEN COOK

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