The 12.01 Project produces high-quality investigative documentaries and provides the tools necessary for viewers to take action on social issues. The 12.01 Project offers two primary products:
Professional documentary making services across the entire filmmaking process including research, story-design, filming, editing and final production.
An online hosting platform to screen and sell documentaries and build a proactive community around their cause. The platform moves awareness to action and creates a space to share knowledge, build networks, and create solutions.
The viewer becomes aware of the problem and begins to desire a change or a solution.
Through film that is creative, objective, informative and entertaining The 12.01 Project unsettles apathy and inspires a need to take action.
Viewer asks “what can I do?” and seeks tools, steps, examples and/or guidelines of how they can make a difference.
The 12.01 Project platform offers a detailed outline of the steps that the viewer can take in order to make a positive impact or help create a solution for the issue at hand.
The viewer wants to know that they can trust the information being communicated, the cause, and the organisation behind it. Above all, they want to learn more.
The 12.01 Project platform is an information resource. It provides all background research involved in the documentary including full-length versions of any interviews used. This resource expands continuously to keep viewers informed of progress, even after the documentary has been released.
The viewer seeks to collaborate with and learn from others by joining existing movements or starting their own. They decide to take action and that can only be done in a group.
The 12.01 Project platform creates a space for discussion between viewers, filmmakers, and experts. An active forum allows people to connect, share ideas, create teams and develop solutions
Film is a community. It is a responsive, responsible and adaptable group of skilled individuals working toward a common goal.
By growing its audience The 12.01 Project also grows a community of people who wish to use film as a way to explore and investigate the issues significant to them. The 12.01 Project is able to support production through practical film education, which increases impact and creates new content.